Subscription Statistics

Tiers, revenue growth, and churn

Total Subscribers

18.4M

+5.3%vs last month

Paid Subscribers

4.2M

+7.8%vs last month

Monthly Revenue

$53.4M

+9.1%vs last month

Avg Revenue / User

$12.71

+1.2%vs last month

Churn Rate

2.4%

-0.3%vs last month

New Subs This Month

124K

+14.2%vs last month

Subscription Tiers

Free$0/mo

14.2M

+3.2%
77% of total$0 revenue
Premium$11.99/mo

2.8M

+8.7%
15% of total$33.6M revenue
Family$17.99/mo

0.9M

+5.4%
5% of total$16.5M revenue
Student$6.99/mo

0.5M

-1.2%
3% of total$3.36M revenue

Revenue Breakdown

Premium Revenue$33.6M
Family Revenue$16.5M
Student Revenue$3.36M

Growth Metrics

Trial Conversions

68%

+4% MoM

Avg Tenure

14 mo

+2 mo YoY

Renewal Rate

91%

Stable

Upgrades / Mo

3.2K

+11%

Top Subscriber Countries

🇺🇸 United States
5.2M
🇮🇳 India
3.1M
🇧🇷 Brazil
1.8M
🇬🇧 United Kingdom
1.4M
🇩🇪 Germany
960K